Sponsorship Rate Estimator
Simply type the amount of your social media following into the boxes below to see how much you should be charging per post. These are overall industry-standard rates for influencers.
Your Social Media
Follower Counts
Industry average is 2.5%. Higher engagement = higher rates!
Specialized niches often command higher rates
Estimated Rates
Enter your follower counts above to see estimated rates
Understanding Sponsorship Rates
Industry Standard Pricing for Influencers
Here are the standard rates commonly seen in the influencer marketing landscape. Depending on your specialty and engagement metrics, you might have room to negotiate higher rates, especially if the sponsor recognizes the unique value of your audience (for instance, a brand focused on tailgating condiments might pay more for a niche following).
Factors Influencing Rates
- ✓Engagement Rate: Greater interaction levels often justify higher fees
- ✓Content Niche: Audiences with specific interests tend to demand premium pricing
- ✓Platform: Varies across different social media platforms
- ✓Content Quality: Professional-looking content can fetch higher rates
- ✓Brand Safety: A good reputation increases collaboration opportunities
Platform-Specific Observations
YouTube
Typically yields the highest earnings given its focus on long-form content and strong viewer engagement, particularly in gaming and tech sectors.
Known for its visual appeal, this platform shows high brand interaction, especially with fashion and lifestyle posts.
TikTok
The fastest growing platform, targeting a younger audience, where short videos have the potential to go viral quickly.
Twitch/Kick
These platforms are centered around live streaming and have devoted communities, particularly around gaming and esports, which adds significant value.
Negotiation Strategies
- 💡Begin with your determined rate as a starting point
- 💡Consider offering package deals for multiple posts to entice brands
- 💡Account for the time and effort involved in creating content
- 💡Recognize the worth of your influence and audience
- 💡Aim to develop long-term partnerships with brands for steady opportunities