How long should a Reel, TikTok, or Short be?

Make it as long as the idea stays interesting, then stop. Length is not a growth setting. Completion is.

Platform update. Last verified October 8, 2026

Fit the container you are actually in

A 12 second joke should not be padded to 45. A tutorial that needs 70 seconds should not be chopped into nonsense to chase a myth about "the algorithm length." Watch where your own viewers leave. If they finish 20 second videos and abandon 90 second ones at the same spot, your middles are long, not your format.

Some products now pay or distribute differently once a video passes a minute, and some viewers like a slightly longer short they can settle into. That is a test, not a law. Publish the length the story earns, then try a longer cut of a proven topic if you want the extra room.

Check the live rule

This page was checked October 8, 2026. Feature access, payout rules, and eligibility move. If your dashboard disagrees with a number here, trust the dashboard.

Frequently asked questions

Is under 15 seconds better?

Only if the idea is finished. A short video people replay beats a short video that feels cut off.