Instagram search

Instagram search reads your name, bio, on-screen text, caption, and alt text. Talk like a person looking for the thing, not like a brand slogan.

Evergreen

Say the noun

If you teach OBS, the word OBS should appear in the spoken line, the caption, or the text on screen. People search "mic too quiet" more often than they search your catchphrase.

Your name field and bio do a lot of the profile search. Put the topic there. Alt text on posts is a quiet extra, worth doing on carousels and photos that would otherwise be invisible to search.

Frequently asked questions

Do hashtags replace a clear caption?

No. A sentence a human would type is more useful than thirty tags.