YouTube retention is the curve of who is still watching. The intro dip and the mid-video cliffs are the two places most creators can actually fix.
Evergreen
A steep drop in the first 30 seconds means the title promised something the opening did not start. A slow bleed means the video is longer than the idea. Spikes mean people replayed a moment. Those spikes are your shorts.
Chapters help if they are honest. They also give restless people a way to skip, which is better than them leaving the video entirely. Satisfaction, not just watch time, is what you feel in comments: did they get the thing you promised?
Only if people stay. A tight 8 minutes can beat a 20 minute video that loses half the room in minute two.
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