Engagement rate is actions divided by reach or followers. The formula changes by platform, so compare your posts to each other, not to a random benchmark.
Evergreen
Likes are cheap. Comments, saves, shares, and clicks are closer to intent. If you add them all into one rate, a like-bait post will beat a tutorial people saved. Pick the action that matches the video’s job and track that.
A small, sharp audience can have a "high" rate and still be a tiny business. Rate without reach is a percentage of a room you have not filled.
Higher than your last month on the same kind of post. Anyone selling you a universal percent is averaging strangers.
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