Charge for the work, the usage, and the rights. A flat "per 1,000 followers" quote ignores whether anyone watches.
Evergreen
Start with what it costs you to make the video well, including time. Add a fee for the audience you are borrowing. Then add more if they want whitelisting, ads, exclusivity, or a long usage window. CPM math (a price per thousand views) is one input for a live or integrated spot. It is a bad sole input for a polished video they will run as an ad.
Write the number down before the call. Discounts are for a smaller scope, not for someone who sounds nice.
Remove a deliverable. Do not silently include the same work for half. If they wanted a story and you drop to a static post, say that.
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